• The Rouvinez Family

    The passion for vines and wines.

  • 1924

    Birth of Bernard Rouvinez

  • 1947

    Foundation of the Rouvinez cellar in Géronde

  • 1978

    Jean-Bernard and Dominique, Bernard’s two sons become directors of the domains.

  • 2005

    Véronique, Jean-Bernard’s daughter becomes actively involved in winemaking and in continued improvement

  • 2009

    Jean-Bernard’s third child, Frédéric, takes control of the management of the administration of the vineyards.

  • 2013

    Philippe, Jean-Bernard’s first son becomes director of marketing and commerce.

A family history

From almost 60 years and three generations, the Rouvinez family has become the biggest vine owners in the Canton of Valais. Apart from Rouvinez wines, the family also offers wine connoisseurs vintages from Maison Bonvin 1858, Maison Imesch and Caves Orsat.

Although the company has developed considerably, corporate values have remained the same since day one: down to earth, family-like, qualitative and innovative.

From the outset in 1947, Bernard and Hermine Rouvinez decided to focus on premium quality wine production. They also created a place of honour for regional specialties like the Petite Arvine and the Cornalin.

Their sons Jean-Bernard and Dominique developed the first modern blended wines in the Canton of Valais such as the Tourmentin and the Trémaille in the early 1980s. They were also amongst the first to use casks to age their wines.

Corresponding to the pioneering spirit of their parents, they themselves are pioneers in integrated production, aiming to increase biodiversity. They have thus adapted their wine-growing techniques, abandoning herbicides and implementing a micro-irrigation system to water the vines.

Today, they continue their quest for oenological excellence with the help of Jean-Bernard’s children Véronique, Fréderic and Philippe, forever more meticulous in their selection of grapes from their best terroirs, passing on their knowledge to their estates. Their quest for innovation and quality, respecting both man and nature, persists.

This quest for innovation and quality, made possible by complete control at each and every stage from the vines to wine in the glass, has earned the Rouvinez family and their estates numerous awards in the past years.

In 2000, the Grains Nobles Confidenciel des Domaines Rouvinez was awarded the highest number of points ever given to a wine by the panel of the Concours Mondial de Bruxelles – 98 of 100. Maison Bonvin’s Cuvée 1858 vintage 2011 was voted best Swiss wine of the year by the ‘Tasted Journal’, achieving 95 points in 2013. The same year, Coeur de Domaine Rouge 2011 by Domaines Rouvinez was nominated for the ‘Swiss Wine Grand Prix’ for its first vintage and voted best Swiss wine by the international magazine ‘Vinum’.

The year 2014 ended on a high note by winning two prestigious prizes: The ‘Swiss Cellar of the Year’ award (Prix de la Cave Suisse de l’Année) given to Bonvin 1858 and the ‘Family Business Award’ given to the Rouvinez family for their business as a whole.

In 2015, the Concours Mondial de Bruxelles awarded two Rouvinez family wines, the Trémaille 2012 and the Coeur de Domaine blanc 2012, a great gold medal each. This is the highest prize awarded by the Concours and is only given to less than 1 per cent of the presented wines.

More recently, in 2017, the Rouvinez family launched L’Echappée, a beer brewed in Martigny in pure Belgian style, as sign of its dynamism and constant search for innovation. Since its launch, this unique beer has won the title of Swiss Champion in the Belgian pale ale category of the World Beer Awards. Besides the recognition for its product quality, L’Echappée was also awarded with the prize for best Swiss design.

The Rouvinez Family

Jean Bernard Rouvinez © Lindaphoto.ch

Jean-Bernard Rouvinez

Family tie: Son of the founders Bernard and Hermine, and Dominique’s brother.
Joined family company:  from 1970
Education:  Certified in Oenology and winegrowing in Changins
Responsibility: Chief Executive

Dominique Rouvinez © Lindaphoto.ch

Dominique Rouvinez

Family tie: Son of the founders Bernard and Hermine, and Jean-Bernard’s brother.
Joined family company: from 1970
Education: Certified in Oenology and winegrowing in Changins
Responsibility: Cellar and production

Philippe Rouvinez © Lindaphoto.ch

Philippe Rouvinez

Family tie: Jean-Bernard and Claudine’s son, Veronique and Frédéric’s brother
Joined family company: from 2013
Education: HEC St-Gall graduate.
Responsibility: Marketing and sales
Hobby: Sports
Motto: “You don’t change a winning team”

Veronique Besson Rouvinez © Lindaphoto.ch

Véronique Besson-Rouvinez

Family tie: Jean-Bernard and Claudine’s daughter, Philippe and Frédéric’s sister
Joined family company: from 2005
Education: ETHZ Engineer in food science
Responsibility: Vinification and continued improvement
Hobbies: Cooking, travelling and Lego-building
Motto: “Success is not the key to happiness. Happiness is the key to success” Albert Schweitzer

Frederic Rouvinez © Lindaphoto.ch

Frédéric Rouvinez

Family tie: Jean-Bernard and Claudine’s son, Philippe and Veronique’s brother
Joined family company: from 2009
Education: HEC Lausanne graduate
Responsibility: Administration and ‘terroir’
Hobby: Adventure
Motto: “Always keep in your hand the hand of the child that you once were” Miguel of Cervantès (1547-1616)